So, once you’ve got your brand new Instagram account live and kicking, it’s time to test and measure whether the killer content you’re sending out into the world is actually doing the trick.

Are you getting results?

Keeping on top of your overall performance, optimizing your content and intelligently analysing your metrics so that you can get the most out of your Instagram marketing strategy is key to your success.

In the short term, it’s pretty easy to assess whether your photo or video has made a splash amongst the rest of the 80 million posts shared daily, but long-term tracking will help you to improve your content strategy. Instagram analytics give you the opportunity to find out what your audience really wants.

Make sure that Instagram is a tool that will help you to meet your marketing goals and not just a pretty place to post selfies. Picking the right KPIs to keep an eye on is integral to building a successful content that’s moving in the right...

Here’s a stat for you - Instagram has over 8 million users that are using the business profile option.

That means that your brand needs to have a presence on Instagram if it wants to compete with millions of other businesses online. And tap into 800 million active users. In fact, over half of these users log in daily, according to Pew Research.

Delving into the world of Insta opens up lots of opportunities to interact and engage with demographics you might find difficult to access on other platforms. And with 60% of Instagram’s users aged 18-29, it’s the perfect place to pitch to millennials, Gen Z…and all the other bizarre names for younger audiences.

It’s a valuable platform with valuable audiences and your brand can connect with them in a fun, dynamic way.

But it’s not all about selfies with your dog and photos of sunsets. If brands want to succeed on Instagram then they need to come up with customer-focused, creative and thoughtful content...

Instagram has a huge active user base; it recently hit over 800 million monthly users. Arguably it’s one of the most dynamic, exciting social channels out there at the moment and it’s one of the fastest growing too. And you need to be on it! Compared to the powerhouses of Facebook and Twitter – it can seem like a safe haven, away from most of the fake news and spam.

In fact 60% of micro-influencers think it’s the best social channel for engagement rates.

The slick user design and visual content is easy to ingest and it’s a straight-forward way for businesses to create a strong brand identity. You can promote visual content and become…more visible.

Here’s where you come in. Instagram is a great digital space to carve out a following and try out fun, new marketing ideas.

Let’s take a look at how you can capitalize on Instagram’s growth and popularity to form a tight-knit, impressive community of brand followers.

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