To err is human.

And in our erroneous search to continue to get clear about our own “Why” behind our “Own Your Line” online membership community, we discovered that the real answer was right in front of us all along. 

As you may know, in 2014, we sparked the H2H Human-to-Human movement that set out to humanize business through simpler communication, empathy, and celebrating and learning from our imperfections in business and life.

It was that fateful day in January when Bryan recited this mantra, like he had for so many years, so many times, at a CMO keynote speech at Bloomberg in San Francisco: “There is no B2B or B2C: It’s Human-to-Human, H2H. Businesses don’t have emotion; people do. And people do business with people.”

Within 48 hours, a Tweet featuring him in front of this slide made it around the globe, earning over 80 million impressions, and was written about in over 250 blogs in multiple languages. Within 14 days, we...