Empathy is one of the most significant traits to possess in your personal and professional life – after all, it’s what’s inside that counts.

Being able to relate to the thoughts and feelings of those around you is a pretty good way to live your life and build relationships – the same can be said when trying to understand your customers’ intentions and wellbeing.

So, empathy maps are a really effective way to generate customer profiles and create campaigns that connect with users on a deeper level.

Mind mapping has its place in the creative process too and hey, some of the best ideas out there have started life on a napkin or in a notebook. Learning how to utilize mind mapping and get your creative juices flowing will help to provoke and carve out ideas.

Empathy Maps for Beginners

Empathy comes naturally to some people more than others, but the good news is that it’s something that can be developed and practiced with some simple mapping exercises.