Better Storytelling through Live Video

Imagine this scenario for a second.

You’re hysterically laughing at a funny memory you’ve just remembered and you send a casual Whatsapp message to your friend. They ‘lol’, you ‘haha’ and that’s the end of that.

But now think about the difference when you chat to your friend on Facetime or Skype. Yes, you can goof around and tell jokes over text, but the best part of landing that killer line is to see the look on your buddy’s face and their reaction as you belly-laugh about old times.

Why’s this relevant? Well, Visual communication gives you that extra understanding of the person you’re talking to and a more human connection.


You can pick up all kinds of social cues and nuances from visual communication and enhance your conversation. Whether that’s more laughter or being able to pick up when someone’s feeling down and needs a pep-talk.

And I think the same thing applies to live video content over...

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Week of 10/16: A Week to DIE FOR 🎃


It’s just a fortnight from my favorite holiday, and we’re feeling generous. 

You know sometimes, there is SO. MUCH. INFORMATION. That you might be ready for a transplant. A BRAIN transplant, that is, because today starts 2 GLORIOUS weeks of electrifying classes, content and CRAZY fun as we pack 6 classes into just 10, getting shorter every day, days. #FrankensteinDaze

Our first act of total wonderment? Miss JennyQ, TOMORROW on Tuesday, October 17 at 12:30 pm PST as she teaches us “7 Points of Live Broadcasting” (and let us help her celebrate the launch of her newest book!) 

The crackling of hot stuff continues with  The Hotseat  on Wednesday, October 18 at 10am PST, where two of our Tribers share insights about their businesses and how we can help them move it forward.

And speaking of a wizard of livestreaming mastery  , Thursday, October 19 at 10am PST is Brian Fanzo, one of...

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Week of 10/9: Just press record

It’s October… How many of you have taken the live stream plunge yet?

As Jennifer Quinn says, “Just hit record!”   And record we will, as we have literally 2 weeks of back to back live streamed goodness starting next week. 

Speaking of Jenny Q, we can’t WAIT for her to kick off our learning on Tuesday, October 17 at 12:30 pm PST as she teaches us “7 Points of Live Broadcasting” (and lets us help her celebrate the launch of her new book!)

The Hotseat follows on Wednesday, October 18 at 10am PST where two of our AWESOME Tribers share insights about their businesses and we can help them move it forward. 

On its heels on Thursday, October 19 at 10am PST is Brian Fanzo, one of our favorite Master Class Millennials, who will teach us how to multi-task and create evergreen content in live streaming. His class, titled “I > Y” will be...

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Week of 10/2: It’s October, so 4-3-2-1… It’s time to live stream!

October is live streaming month.

As we closed out September last week in the most productive way possible – one Partyline and two Master Classes in a row – the calendar flipped another month, and our focus in October shifts to LIVESTREAMING VIDEO. 

Livestreaming has gone gangbusters this year, and there’s no one better to teach us all how to wrangle this skill than the THREE – yes THREE – Master Class experts joining us for our October-festivities.

Mark your calendars for these epic 90 minutes of goodness! Your brain is going to harvest SO MUCH INFORMATION this October that you will be a live streaming MONSTER by Halloween. 

Tune in on Wednesday, October 18 at 10am PST for our Hotseat conversations with two lucky Tribers about their businesses and how we can help them move it forward.

On its heels on Thursday, October 19 at 10am PST is Brian Fanzo, one of our favorite Master Class Millennials, who will...

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The YouTube/Google Search Connection

So, Google owns YouTube – it’s no secret, but if you’re not aware of how much YouTube can have an impact on Google rankings then you’re missing out. Plus, there are lots of relatively simple steps you can take to fix up your YouTube SEO strategy.

YouTube and Google’s search connection means that activity on YouTube doesn’t exist in its own separate bubble – even when users aren’t specifically searching for video content, YouTube content that’s optimized for search will affect universal search.

Let’s have a look at some intelligent search practices you can implement to generate more leads through YouTube search and utilize its connection with Google.

Related Videos

One of the most obvious ways to see the Youtube/Google connection is when you perform organic search on Google. Usually, your standardized bunch of search results will pop up and you’ll also find a few related YouTube videos too. If you’re able to...

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A Production Team of One: How to Produce Great Videos on a Budget

video Aug 16, 2017

When you’re a solo entrepreneur or you’re working on boosting your personal brand, making videos is going to be the responsibility of one person…you. You might not have created videos before, but it’s a great element to implement into your digital strategy and an effective way to communicate with your audiences.

If you’re working with a squeezed budget then video creation can seem daunting, but the good news is that you don’t have to break the bank to make quality vids. With a few free tools and tips, you can learn how to take some shortcuts and build your skills.

Why make a Video?

Video content is super popular and an incredibly versatile way to spend your marketing budget. 80% of internet traffic is estimated to be video traffic by 2020. Younger demographics are increasingly used to expecting good video content and have grown up with video and vlogging as a go-to content medium for their requirements.

  • Videos can easily be embedded across...
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All the Elements That Go Into a Video Post

video youtube Aug 09, 2017

So you’ve launched your channel and you’ve decided that video content is the way to go for your brand. Good decision – video content is growing in popularity at a phenomenal rate. In fact, here’s an unbelievable stat for you from Cisco: by 2021, 13% of online traffic is estimated to be live-video content.

YouTube alone has around 1 billion users and its videos are being watched 4 billion times a day…that’s a lot of video content. And video is an important tool for marketers if they can utilize it properly.

If you’re not sure where to start with your brand and its video output then let’s have a look at some tips: 

What type of videos are you creating?

You need to do some research and soul-searching about the types of video content that you’re going to be creating. Carry out some research into the videos that your audiences enjoy and the different kinds of formats they like to watch.

Do you predominantly want your videos to...

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Setting up a YouTube Channel the Right Way

video Aug 06, 2017

So, you’re looking at throwing your hat into the YouTube ring and shaking things up for your business? Setting up a YouTube channel can be an incredibly fun, brand-building exercise for your business and the market is simply huge.

Video traffic is massive; in fact, 300 hours of video are uploaded every minute…which doesn’t sound like it’s a sentence that even makes sense, but wow. YouTube has 1 billion users and frequently reaches more people than cable TV in the US. It can be a pretty integral part of your social media mix.

Creating an awesome YouTube channel isn’t as simple as setting up a slick website – it’ll take a lot of ingenuity and finding your feet. But hey, let’s have a go and look at how you can make your first steps in the YouTube frontier.


1) Create your Channel

Okay, first thing’s first – you need to head over to YouTube, sign in, go to Settings, click Create a new channel, select ‘Use a...

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