When it comes to social media usage, Facebook continues to reign supreme. The popular platform boasts over 1.35 billion monthly active users worldwide. The site is currently responsible for driving 23.39% of the internet’s traffic, making it second only to Google as the most influential site with consumers.

With an astounding five new accounts created every second, companies simply cannot afford to ignore Facebook’s power to connect with potential customers. Which is why I believe that every small business should be focusing on Facebook as an essential part of your promotion strategy.

So is your business truly taking advantage of Facebook’s tremendous marketing potential?  If not, I have five essential keys to using Facebook to promote your brand.

Make Sure Your Facebook Page is Up-to-Date.

Has your business moved within the past few years? Perhaps you have updated your URL or company logo? If so, it may be time to revamp your company’s...