You know the importance of promoting your company to develop a solid base of loyal followers. But how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with; it’s why your personal and professional network seeks you out for information. And you do need an individual brand. People don’t buy from faceless companies: They buy from people.

Here’s how to establish a unique personality, voice, and standard that your audience comes to recognize.

1. Identify Your Personal Brand: There’s a lot to what makes you, but not all of it is relevant to your brand. In the business world, you should be focusing on what you want to be known for and what you excel at doing. What unique strengths do you possess that you want to share with the world? This step requires reflection into understanding yourself, knowing your motivations and identifying your message.

2. Find Your Voice: Once you know what you want...