Open me! Writing more compelling emails

email marketing Nov 16, 2017

Email marketing has gone through lots of different phases – one moment it was the cool new kid on the block and before we knew it, we had to endure an onslaught of ‘is email marketing dead?’ articles. Remember them?

Well thankfully, everyone’s come to their senses again and we can agree that email marketing campaigns should still play a massive part in your digital strategy, simply because they get results. Campaign Monitor’s data shows that across the campaigns they analysed, emails generated 4400% ROI and $44 for every $1 spent.

The tough part is grabbing your reader’s attention. Quick! With 53% of emails being opened on mobile devices, your emails need to be compelling, snappy and intelligently designed. With more functionality than ever before, the need for good copywriting best practices shouldn’t be overlooked.

So, let’s take a look at how you can launch an email campaign with content principles in place that can maximize their...

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Week of 10/2: It’s October, so 4-3-2-1… It’s time to live stream!

October is live streaming month.

As we closed out September last week in the most productive way possible – one Partyline and two Master Classes in a row – the calendar flipped another month, and our focus in October shifts to LIVESTREAMING VIDEO. 

Livestreaming has gone gangbusters this year, and there’s no one better to teach us all how to wrangle this skill than the THREE – yes THREE – Master Class experts joining us for our October-festivities.

Mark your calendars for these epic 90 minutes of goodness! Your brain is going to harvest SO MUCH INFORMATION this October that you will be a live streaming MONSTER by Halloween. 

Tune in on Wednesday, October 18 at 10am PST for our Hotseat conversations with two lucky Tribers about their businesses and how we can help them move it forward.

On its heels on Thursday, October 19 at 10am PST is Brian Fanzo, one of our favorite Master Class Millennials, who will...

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Week of 9/11: Weathering is on our minds

September is Productivity month

Weathering something is an admirable human trait. By definition, “weathering” means “to bear up against and come safely through”, and it’s something we’ve seen a lot of in the literal sense this week.

But in business, it takes grit and strategy to weather the ups and downs of finding the work, selling our services, and delivering on what we promised with style and delight. Anything we can do to reclaim hours in our day, is not only welcomed, but necessary.

This is why we’re so excited to feature Charlie Gilkey, CEO and founder of as our first MasterClass for September’s Productivity month. Join us on Tuesday, September 12 at 1:00 pm PST as he shows us how to move from “Idea to Done”, and find those precious hours each week to focus on working on our business, instead of in our business. This is 90 minutes that could return many, many more back to your life! We...

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5 Ways to Become an Influencer

marketing Jun 04, 2017

Becoming an influencer sounds quite nice, doesn’t it? It kinda sounds like you could be the leader of a cult too, but don’t worry, the type of influencers we’re talking about today are the good guys and girls. And you can be one too.

Influencer marketing is hot right now and to become an influencer is even hotter. One of the key appeals for brands is the fact that influencers come with their own loyal social media following, creative ideas, and insight into target demographics.

The authenticity and trustworthiness of an effective person who has become an influencer have the muscle to persuade customers to buy a product. Brands are often too big and too distant to create the same personality-driven connection with customers.

So, this is where you come in! How can you become an influencer?

1. List your Passions
First off – figure out what you want to talk about and the type of brands you want to attract.

Find a niche that you’re passionate about and...

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The Human Firewall: Breaking the Content Clutter

marketing Jun 04, 2017

With over 2 million blogs published a day, half a billion tweets, 300 billion emails, and 2 billion Google searches we are all becoming a human firewall.

As humans, we receive a massive amount of information every day. We hear and read so much content we don’t know what to trust. In a sense, we have turned into human firewalls pushing away content and information. What truly allows us to trust the information we receive and let it in?

In 2012 McDonald’s Canada found that their food quality perception scores were at the bottom of other leading fast food chains. Their target customers were three times less likely to eat there because of it. They launched a campaign called “Our food. Your Questions.” With over 13 million video views, 132 media impressions, 2.3 billion social impressions and 18,462 questions answered (and counting) they raised their food quality perception scores up to 76 percent and built trust by 46 percent.

Here are five areas on how we can...

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