Week of 11/1: Email Marketing is the New Black

November is Email Marketing month.

It’s November, people. This year is flying by as fast as the wind is blowing leaves off the trees. And when things get fast, that means we get faster – by Email Marketing, that is, which is our November theme for this month.

It’s perfect timing, as Bryan just launched his brand spankin new H2H University “Sell Stuff in Your Sleep” course about email marketing, building funnels that work and connecting them to Facebook to close the loop. He will be teaching one of our Masterclasses this month to help everyone understand how this all works.

Our second Masterclass will be led by Mia Erichson, former CMO and VP of Customer Experience at Buyer Legends. Mia’s a true “digital marketer” who specializes in improving online conversion rates for sales and lead generation – something we can all use more of!

Dates for both Masterclasses will be announced soon – or if you’re on Google...

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Better Storytelling through Live Video

Imagine this scenario for a second.

You’re hysterically laughing at a funny memory you’ve just remembered and you send a casual Whatsapp message to your friend. They ‘lol’, you ‘haha’ and that’s the end of that.

But now think about the difference when you chat to your friend on Facetime or Skype. Yes, you can goof around and tell jokes over text, but the best part of landing that killer line is to see the look on your buddy’s face and their reaction as you belly-laugh about old times.

Why’s this relevant? Well, Visual communication gives you that extra understanding of the person you’re talking to and a more human connection.

Face-to-face

You can pick up all kinds of social cues and nuances from visual communication and enhance your conversation. Whether that’s more laughter or being able to pick up when someone’s feeling down and needs a pep-talk.

And I think the same thing applies to live video content over...

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Week of 10/16: A Week to DIE FOR 🎃

 

It’s just a fortnight from my favorite holiday, and we’re feeling generous. 

You know sometimes, there is SO. MUCH. INFORMATION. That you might be ready for a transplant. A BRAIN transplant, that is, because today starts 2 GLORIOUS weeks of electrifying classes, content and CRAZY fun as we pack 6 classes into just 10, getting shorter every day, days. #FrankensteinDaze

Our first act of total wonderment? Miss JennyQ, TOMORROW on Tuesday, October 17 at 12:30 pm PST as she teaches us “7 Points of Live Broadcasting” (and let us help her celebrate the launch of her newest book!) 

The crackling of hot stuff continues with  The Hotseat  on Wednesday, October 18 at 10am PST, where two of our Tribers share insights about their businesses and how we can help them move it forward.

And speaking of a wizard of livestreaming mastery  , Thursday, October 19 at 10am PST is Brian Fanzo, one of...

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Week of 9/11: Weathering is on our minds

September is Productivity month

Weathering something is an admirable human trait. By definition, “weathering” means “to bear up against and come safely through”, and it’s something we’ve seen a lot of in the literal sense this week.

But in business, it takes grit and strategy to weather the ups and downs of finding the work, selling our services, and delivering on what we promised with style and delight. Anything we can do to reclaim hours in our day, is not only welcomed, but necessary.

This is why we’re so excited to feature Charlie Gilkey, CEO and founder of ProductiveFlourishing.com as our first MasterClass for September’s Productivity month. Join us on Tuesday, September 12 at 1:00 pm PST as he shows us how to move from “Idea to Done”, and find those precious hours each week to focus on working on our business, instead of in our business. This is 90 minutes that could return many, many more back to your life! We...

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The YouTube/Google Search Connection

So, Google owns YouTube – it’s no secret, but if you’re not aware of how much YouTube can have an impact on Google rankings then you’re missing out. Plus, there are lots of relatively simple steps you can take to fix up your YouTube SEO strategy.

YouTube and Google’s search connection means that activity on YouTube doesn’t exist in its own separate bubble – even when users aren’t specifically searching for video content, YouTube content that’s optimized for search will affect universal search.

Let’s have a look at some intelligent search practices you can implement to generate more leads through YouTube search and utilize its connection with Google.

Related Videos

One of the most obvious ways to see the Youtube/Google connection is when you perform organic search on Google. Usually, your standardized bunch of search results will pop up and you’ll also find a few related YouTube videos too. If you’re able to...

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How to Get a Meeting with Anyone

You could have the best ideas around or a killer product you’re confident people will love, but if you can’t get a meeting in front of the right people – it’s difficult to make that leap to the next step. And you need to be leaping; otherwise, you’re just staying in the same place – stationary. You’re not pushing yourself or your brand forward.

Reaching out to big players in your industry can be daunting, but one of the best pieces of advice you can adopt in 99.9% of scenarios is to be yourself.

But what else do you need to do, so you can land that big meeting with your dream client or mentor?

To unlock access to all of this awesomeness, including Master Classes, Networking, tips, tools and an active community of curious learners like you, apply to become a member of the H2H Human Marketing Club. www.h2hclub.com

Build your List

You need to have a bit of thinking time so that you can categorize the most useful people to get in contact...

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