At their most effective, subject lines can entice a customer to open your carefully crafted email. At their worst, they do nothing at all, absolutely nothing – the body of your email is left unnoticed or a customer sends your email straight to the trash. The shame! With 33% of email recipients opening emails based on subject lines, you can’t afford to neglect them.

Your email content could be the Beyoncé of email content, the absolute best, but if your subject lines are letting you down and people aren’t opening your emails then your content is pointless.

You need to create email campaigns with compelling subject lines that give readers a good reason to open an email. There are lots of ways to do this and it’s about experimenting with language and tone to see what works best – it all depends on your sector and audience though and there isn’t a one-size-fits-all solution.

Let’s look at a few different tips you can use:

Personalization