Imagine if your to-do-list was a little bit shorter…I can almost hear your immense sigh of relief from here. Tweaking the way you work and changing your processes can unlock more time to spend on other parts of your business and allow you to be more productive. One great example of this is using email automation.

Automating your emails can revolutionize how you use your time and the relationships that you can build with your customers too. It’s completely up to you how complex and segmented you want to get with automation, but it’s about marrying data and personalization to create better results. Tools like MailChimp and Campaign Monitor can help you out with this.

For example, a simple campaign can involve sending out timely emails at certain points in a user’s journey. All the way up to more complex campaigns that include several workflows running simultaneously.

It’s about reaching the right people, at the right time with relevant content.

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