Email marketing has gone through lots of different phases – one moment it was the cool new kid on the block and before we knew it, we had to endure an onslaught of ‘is email marketing dead?’ articles. Remember them?

Well thankfully, everyone’s come to their senses again and we can agree that email marketing campaigns should still play a massive part in your digital strategy, simply because they get results. Campaign Monitor’s data shows that across the campaigns they analysed, emails generated 4400% ROI and $44 for every $1 spent.

The tough part is grabbing your reader’s attention. Quick! With 53% of emails being opened on mobile devices, your emails need to be compelling, snappy and intelligently designed. With more functionality than ever before, the need for good copywriting best practices shouldn’t be overlooked.

So, let’s take a look at how you can launch an email campaign with content principles in place that can maximize their...