The Art of the Subject Line

emailmarketing Dec 06, 2017

At their most effective, subject lines can entice a customer to open your carefully crafted email. At their worst, they do nothing at all, absolutely nothing – the body of your email is left unnoticed or a customer sends your email straight to the trash. The shame! With 33% of email recipients opening emails based on subject lines, you can’t afford to neglect them.

Your email content could be the Beyoncé of email content, the absolute best, but if your subject lines are letting you down and people aren’t opening your emails then your content is pointless.

You need to create email campaigns with compelling subject lines that give readers a good reason to open an email. There are lots of ways to do this and it’s about experimenting with language and tone to see what works best – it all depends on your sector and audience though and there isn’t a one-size-fits-all solution.

Let’s look at a few different tips you can use:


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Get Your Life Back with Email Automation

emailautomation Nov 29, 2017

Imagine if your to-do-list was a little bit shorter…I can almost hear your immense sigh of relief from here. Tweaking the way you work and changing your processes can unlock more time to spend on other parts of your business and allow you to be more productive. One great example of this is using email automation.

Automating your emails can revolutionize how you use your time and the relationships that you can build with your customers too. It’s completely up to you how complex and segmented you want to get with automation, but it’s about marrying data and personalization to create better results. Tools like MailChimp and Campaign Monitor can help you out with this.

For example, a simple campaign can involve sending out timely emails at certain points in a user’s journey. All the way up to more complex campaigns that include several workflows running simultaneously.

It’s about reaching the right people, at the right time with relevant content.


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Open me! Writing more compelling emails

email marketing Nov 16, 2017

Email marketing has gone through lots of different phases – one moment it was the cool new kid on the block and before we knew it, we had to endure an onslaught of ‘is email marketing dead?’ articles. Remember them?

Well thankfully, everyone’s come to their senses again and we can agree that email marketing campaigns should still play a massive part in your digital strategy, simply because they get results. Campaign Monitor’s data shows that across the campaigns they analysed, emails generated 4400% ROI and $44 for every $1 spent.

The tough part is grabbing your reader’s attention. Quick! With 53% of emails being opened on mobile devices, your emails need to be compelling, snappy and intelligently designed. With more functionality than ever before, the need for good copywriting best practices shouldn’t be overlooked.

So, let’s take a look at how you can launch an email campaign with content principles in place that can maximize their...

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Paid vs. Free Technology to Go Live

livestreaming tools Nov 04, 2017

As Ian Anderson Gray says – it’s 2 things that stop marketers and brands from using live vid, “the fear and the gear.”

But launching your new live broadcasting venture couldn’t be any easier at the moment. There are a whole host of tools out there, free and paid, that can help you to launch new dynamic brand-building content.

If you can conquer the fear and embrace the spontaneous, impulsive nature of live vid then all that’s left is the gear…

Depending on how serious you want to get with your video marketing strategy, paid tools can give you more control and flexibility with your output, but free tools are a perfect introduction and way into the live vid arena.

Let’s take a look at some of the tools on the market:

Free tech for Budding Broadcasters

Dipping your toe into the live video sphere can feel less pressurized and scary when you’re using free tech. You’ll usually find simple interfaces to work with and find your...

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Week of 11/1: Email Marketing is the New Black

November is Email Marketing month.

It’s November, people. This year is flying by as fast as the wind is blowing leaves off the trees. And when things get fast, that means we get faster – by Email Marketing, that is, which is our November theme for this month.

It’s perfect timing, as Bryan just launched his brand spankin new H2H University “Sell Stuff in Your Sleep” course about email marketing, building funnels that work and connecting them to Facebook to close the loop. He will be teaching one of our Masterclasses this month to help everyone understand how this all works.

Our second Masterclass will be led by Mia Erichson, former CMO and VP of Customer Experience at Buyer Legends. Mia’s a true “digital marketer” who specializes in improving online conversion rates for sales and lead generation – something we can all use more of!

Dates for both Masterclasses will be announced soon – or if you’re on Google...

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Better Storytelling through Live Video

Imagine this scenario for a second.

You’re hysterically laughing at a funny memory you’ve just remembered and you send a casual Whatsapp message to your friend. They ‘lol’, you ‘haha’ and that’s the end of that.

But now think about the difference when you chat to your friend on Facetime or Skype. Yes, you can goof around and tell jokes over text, but the best part of landing that killer line is to see the look on your buddy’s face and their reaction as you belly-laugh about old times.

Why’s this relevant? Well, Visual communication gives you that extra understanding of the person you’re talking to and a more human connection.


You can pick up all kinds of social cues and nuances from visual communication and enhance your conversation. Whether that’s more laughter or being able to pick up when someone’s feeling down and needs a pep-talk.

And I think the same thing applies to live video content over...

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Leveraging Live Video to Build Your Business

live video Oct 23, 2017

Using live video to build your business is a smooth move. Why’s that? Well, video traffic is busy, very busy! In fact, Cisco estimates that by 2021, 82% of internet traffic will be video based – that’s a whole lot of dog vids.

But, we all know by now that video traffic isn’t just videos of people falling over and babies doing funny stuff – video content can be instructional, informative and entertaining too and the best part is that your business can use it as a growth tool.

Live video is about providing real-time, disruptive content that provides new value. It also helps that it’s a really fun way to engage with your brand’s audience and shake your digital strategy up.

You can use Periscope, Twitter, Instagram, Youtube, Livestream, Twitch and loads more tools to broadcast live. Facebook Live is one of the best tools you can use to start off, as you can leverage your existing business page and its audiences to reach more customers and...

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Week of 10/16: A Week to DIE FOR 🎃


It’s just a fortnight from my favorite holiday, and we’re feeling generous. 

You know sometimes, there is SO. MUCH. INFORMATION. That you might be ready for a transplant. A BRAIN transplant, that is, because today starts 2 GLORIOUS weeks of electrifying classes, content and CRAZY fun as we pack 6 classes into just 10, getting shorter every day, days. #FrankensteinDaze

Our first act of total wonderment? Miss JennyQ, TOMORROW on Tuesday, October 17 at 12:30 pm PST as she teaches us “7 Points of Live Broadcasting” (and let us help her celebrate the launch of her newest book!) 

The crackling of hot stuff continues with  The Hotseat  on Wednesday, October 18 at 10am PST, where two of our Tribers share insights about their businesses and how we can help them move it forward.

And speaking of a wizard of livestreaming mastery  , Thursday, October 19 at 10am PST is Brian Fanzo, one of...

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Week of 10/9: Just press record

It’s October… How many of you have taken the live stream plunge yet?

As Jennifer Quinn says, “Just hit record!”   And record we will, as we have literally 2 weeks of back to back live streamed goodness starting next week. 

Speaking of Jenny Q, we can’t WAIT for her to kick off our learning on Tuesday, October 17 at 12:30 pm PST as she teaches us “7 Points of Live Broadcasting” (and lets us help her celebrate the launch of her new book!)

The Hotseat follows on Wednesday, October 18 at 10am PST where two of our AWESOME Tribers share insights about their businesses and we can help them move it forward. 

On its heels on Thursday, October 19 at 10am PST is Brian Fanzo, one of our favorite Master Class Millennials, who will teach us how to multi-task and create evergreen content in live streaming. His class, titled “I > Y” will be...

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Week of 10/2: It’s October, so 4-3-2-1… It’s time to live stream!

October is live streaming month.

As we closed out September last week in the most productive way possible – one Partyline and two Master Classes in a row – the calendar flipped another month, and our focus in October shifts to LIVESTREAMING VIDEO. 

Livestreaming has gone gangbusters this year, and there’s no one better to teach us all how to wrangle this skill than the THREE – yes THREE – Master Class experts joining us for our October-festivities.

Mark your calendars for these epic 90 minutes of goodness! Your brain is going to harvest SO MUCH INFORMATION this October that you will be a live streaming MONSTER by Halloween. 

Tune in on Wednesday, October 18 at 10am PST for our Hotseat conversations with two lucky Tribers about their businesses and how we can help them move it forward.

On its heels on Thursday, October 19 at 10am PST is Brian Fanzo, one of our favorite Master Class Millennials, who will...

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